Polestar confirms Formula 2030 concept previewing next Polestar 2 and 7 — SkimNews
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- Polestar confirmed the Formula 2030 concept, previewing styling for the next Polestar 2 due in 2027 and the Polestar 7 compact SUV due in 2028
- Philipp Romers, Polestar's head of design since 2024 (previously at Audi, replacing Maximilian Missoni), called the concept a "bold evolution not revolution" while retaining the Dual Blade headlight signature
- Polestar showed the concept privately at its Gothenburg HQ "The Cube" to investors, retailers, and VIP customers, with a public debut planned later this year alongside the Polestar 4 media launch
- Polestar's H1 2026 results: 30,423 vehicles delivered (record first half), net loss of $842 million on $1.36 billion revenue (down 4% YoY), gross margin of -8%, with the net loss narrowing 29% year over year
- Polestar effectively lost US market access under the federal Chinese-connected-vehicle rule, making Europe the center of its profitability plan
- Polestar says the 7 will replace the 2 as its entry point and target Europe's largest EV segment, part of a four-model rollout over three years
Why it matters: Polestar is betting design continuity plus an aggressive product cadence (four models in three years, with the 2 and 7 as the volume anchors) can close an $842 million H1 loss, but with the US market closed off by federal Chinese-connected-vehicle rules, Europe alone has to carry the path to profitability.
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