Polestar confirms Formula 2030 concept previewing next Polestar 2 and 7 — SkimNews
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- Polestar confirmed the Formula 2030 concept, previewing styling for the next Polestar 2 (due 2027) and the Polestar 7 compact SUV (due 2028).
- Philipp Romers, Polestar's head of design since 2024 (ex-Audi, replacing Maximilian Missoni), called it a "bold evolution not revolution," retaining the Dual Blade headlight signature.
- Polestar showed the concept behind closed doors at its Gothenburg headquarters "The Cube" to investors, retailers, and VIP customers as part of a Formula 2030 strategy event; public debut is slated for later this year alongside the Polestar 4 media launch.
- Polestar delivered a record 30,423 vehicles in H1 2026 but posted a $842 million net loss on $1.36 billion in revenue (down 4% YoY) with a -8% gross margin; the net loss narrowed 29% from a year earlier.
- Polestar effectively lost access to the US market after being barred under the federal Chinese-connected-vehicle rule, forcing Europe to become the center of its entire growth plan.
- The Polestar 7 is positioned to replace the Polestar 2 as the entry-level model and target Europe's largest EV segment, part of a wave of four new models rolling out over three years.
Why it matters: With a -8% gross margin and $842M H1 net loss, Polestar is still losing money on every car sold, so the next Polestar 2 and Polestar 7 must lift margins enough to hit a profitability target that has slipped multiple times. The US market ban under the Chinese-connected-vehicle rule concentrates the entire bet on Europe, where the 7 targets the continent's biggest EV segment.
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