Ripple Puts XRP on Florida's Ben Hill Griffin Stadium — SkimNews
Get the Finance newsletter
Daily finance — markets, central banks, M&A, the prints that move money. Free.
- Ripple struck a multi-year deal with the University of Florida to place the XRP logo on Ben Hill Griffin Stadium's field, plus digital properties and event signage in Gainesville starting this football season, while also committing to fund financial and technology education for student-athletes.
- The deal follows Ripple's earlier multi-year agreement this year to put the XRP logo on University of Kansas Jayhawks basketball jerseys — an unusual crypto foray into major college sports marketing real estate.
- UF Director of Athletics Scott Stricklin said Florida has a long history of "embracing innovation and technology" in welcoming the partnership; financial terms were not disclosed.
- XRP traded around $1.41 on Friday, up 34.9% over 30 days but down 49.8% year-over-year, according to CoinGecko.
- Spot XRP ETF demand cooled, with flows essentially flat on Sept. 4 after the funds ended an inflow streak; cumulative net inflows remain around $1.6 billion, with Decrypt's tracker now reading sentiment as "neutral."
- Ripple has been building out payments, custody, and treasury services and recently rolled out its RLUSD stablecoin as part of a broader mainstream visibility push.
Why it matters: Ripple's Florida stadium deal gives XRP visibility to one of college football's biggest TV audiences — meaningful for a token down 49.8% year-over-year looking to rebuild retail recognition as spot ETF inflows stall and the company expands beyond branding into payments and its RLUSD stablecoin.
Ask SkimNews
