Ferrari Unveils Luce EV Sedan with 1,050 hp
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- Ferrari unveiled the Luce, its first electric five‑seat sedan, at a launch event in Rome.
- LoveFrom, the design studio led by Jony Ive and Marc Newson, co‑designed the Luce interior, emphasizing minimalist mechanical controls and limited touchscreens.
- Ferrari equipped the Luce with four permanent‑magnet synchronous motors (one per wheel) delivering 830 kW (1,050 hp) and a 122 kWh battery, achieving 0‑100 km/h in 2.5 s and a top speed of 310 km/h.
- Ferrari introduced a new Vehicle Control Unit and Side Slip Control X system that updates torque targets 200 times per second, providing independent torque vectoring, active suspension, and rear‑wheel steering.
- Ferrari developed an optional sound system that captures real electric‑motor vibrations via a rear‑axle accelerometer and amplifies them, creating a non‑synthetic, guitar‑like acoustic experience.
- John Elkann framed the Luce as a proactive decision to lead the next era of EVs, and CMO Enrico Galliera stressed that “this is not another electric car, it’s a Ferrari.”
- The Luce’s rear‑seat layout, featuring suicide doors and ample legroom, receives criticism for limited headroom and shallow seat depth.
Why it matters: Ferrari's move gives the brand a foothold in the premium EV segment and showcases its ability to blend performance with innovative design, while challenging the perception that EVs lack emotional appeal. It also demonstrates that high‑performance luxury cars can retain driver engagement through tactile controls and a real‑time acoustic experience, potentially reshaping expectations for future EVs.
