Duplass' 'The Long Long Night' Free on Spotify — SkimNews
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- Duplass Brothers Productions is making its independently produced series 'The Long Long Night' free to watch on Spotify, with ads served to non-premium users.
- Mark Duplass stars with his real-life childhood friend, actor and playwright Barrett O'Brien, in a show about two old friends in the aftermath of their misguided attempt to help the world by removing themselves from it; Duplass says it has been a hit in the indie community but has yet to break out.
- Seed & Spark handled a pre-sale of the series last year, followed by an exclusive screening window with Kinema, before the show went wide and moved to Spotify.
- Tribeca hosted the premiere of the six-episode series, which also played SXSW and was featured at the ATX festival in Austin.
- The Long Long Night puts its first two episodes on Spotify now, with two episodes per week rolling out over the next two weeks to complete the six-episode run.
- Spotify signed a first-look development deal with the Duplass brothers for podcasts in July 2020, a deal now understood to have lapsed.
- Rae Palermo, Spotify's associate director of video acquisitions, said the platform is becoming a destination for video alongside music, podcasts and audiobooks, bringing the show to hundreds of millions of fans worldwide.
Why it matters: For Spotify, the free rollout turns a six-episode indie series into ad-supported video for non-premium users at a platform claiming hundreds of millions of fans. The Duplasses trade the Seed & Spark pre-sale and Kinema exclusive screening window for open access, and with their July 2020 podcast first-look deal lapsed, this is a series deal, not an exclusive pact.
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