BYD launches its ‘biggest-ever’ sales event in the UK with discounts on PHEVs and EVs — SkimNews
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- BYD launched its "biggest-ever" UK sales event running September 10–21, offering savings of up to £2,500 ($3,300) on its plug-in and electric range.
- BYD's UK registrations jumped 98% through August to more than 48,000 vehicles, lifting its market share to 3.48% from 1.92% in the same period a year earlier, per SMMT data cited in the article.
- The UK new car market saw BEVs and PHEVs hit a combined 29.8% share in August — over 28,000 BEVs and more than 13,700 PHEVs registered — while year-to-date BEV share reached a record 25.6%, still below the 33% mandate.
- BYD's Dolphin G DM-i "Super Hybrid," designed for Europe, goes on sale in the UK this month with leases from £250/month on a £1,999 deposit at 1.9% APR, starting at £23,990 ($32,500).
- The Seal U DM-i, one of the UK's best-selling plug-in SUVs, is available from £349/month at 0% APR with a £1,999 deposit during the promo window.
- BYD is expanding its UK lineup with the Shark pickup and Ti 7 7-seat SUV, alongside its luxury Denza sub-brand rolling out new models in the UK and Europe.
Why it matters: BYD's UK share nearly doubled year-over-year yet still sits at just 3.48%, meaning the 12-day promo is a volume grab rather than a victory lap — and the 0% APR lease on the Seal U DM-i is the sharpest hook. With UK BEV share at a record 25.6% but still trailing the 33% mandate, automakers face regulatory pressure to move electrified metal, and BYD is using that tailwind to convert momentum into year-end deliveries.
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