Matt Campbell Revamps Penn State Culture in 4 Months
Get the Sports newsletter
Daily sports — scores, transfers, the storylines from the leagues you actually follow. Free.
- Matt Campbell has met individually with every Penn State player at least twice since his hiring, first after finalizing his coaching staff and again before spring break.
- Matt Campbell gave players the keypad code to his previously off‑limits office, allowing them unrestricted access.
- Matt Campbell plans to knock down a wall to merge his office with an adjoining conference room, creating a shared space for strength coaches, academic advisers, and other staff.
- Matt Campbell introduced a player draft tradition, forming eight teams of 12‑14 players plus an assistant coach to build accountability and camaraderie.
- Penn State entered the season with 25 Iowa State transfers who followed Campbell, and players report that locker‑room chemistry is already improving.
Why it matters: Penn State players and staff gain unprecedented access and shared spaces, which will tighten team cohesion and help end the 1‑18 streak versus top‑10 Big Ten opponents, potentially boosting on‑field success and fan revenue.
Ask SkimNews
