Genesis GV90 pops up a 24.6″ OLED car theater — SkimNews
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- Genesis GV90 features a pop-up OLED cinematic display that extends from 23.6″ while driving to 24.6″ when parked, activating Media Home mode for Netflix, live TV, and third-party streaming apps at the push of a button.
- Bang & Olufsen Premier 3D Sound System packs 25 speakers with Dolby Atmos support, completing what Genesis calls an immersive, movie-theater-like in-car experience.
- Pleos Connect infotainment debuts its extendable display on the GV90 — the first Hyundai Motor Group vehicle with the tech — featuring a split menu bar (driver-side for navigation, vehicle functions, and climate; passenger-side for apps and media) plus Hyundai's Gleo AI voice assistant.
- Inho Yoon, the engineer who designed and developed the GV90's Pleos Connect system, said the expandable screen reflects how modern EVs serve as more than transportation — also functioning as mobile power banks and entertainment hubs.
- Lee Min-ah, Senior Researcher on the Infotainment UX Development Team, said the GV90's UX was designed to "feel similar to the user experience of a smartphone," with app screen policies enabling seamless multi-app navigation.
- Genesis GV90 runs on a 123.5 kWh battery — the largest in any Hyundai Motor EV — with an expected range of ~310 miles for the 7-seater; at 208.1″ long, it out-measures both the Hyundai IONIQ 9 and Kia EV9, and ships in Neolun (coach doors) and standard (swing doors) variants.
Why it matters: Genesis is positioning the GV90 as a luxury lounge on wheels: the 24.6″ parked OLED paired with a 25-speaker Dolby Atmos system targets buyers who want their SUV to double as a movie theater. Backed by Hyundai Motor Group's largest-ever 123.5 kWh battery and 310-mile range, the GV90 out-sizes both the IONIQ 9 and EV9 on dimensions and spectacle.
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