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Layman: Protein Hype Is Overblown, Benefits Plateau

By New Scientist · 2026-05-18
Layman: Protein Hype Is Overblown, Benefits Plateau
SkimNews Take

The public's overemphasis on protein, fueled by early research, now requires correction from the very experts whose work initially highlighted its benefits.

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Why it matters: Layman's guidance directly contradicts the marketing premise behind protein-fortified products flooding grocery shelves, and his warnings land on two fast-growing demographics — vegans and aging adults — at a moment when roughly half of US adults already fall short of optimal protein intake and GLP-1 drugs are suppressing appetites nationwide.

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