GIGABYTE Hikes GPU Prices Up to 40% in Japan
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- GIGABYTE hiked GPU pricing by up to 40% in Japan, part of a second 2026 price hike made official alongside Asus, pushing prices toward roughly 2.5x their launch cost.
- A $4,429 ROG Astral RTX 5090 order was cancelled by Nvidia due to a 'late' price increase, reflecting the disruption from the escalating GPU price adjustments.
Why it matters: GPU vendors are formalizing double-digit price hikes — GIGABYTE raising prices up to 40% in Japan and overall prices approaching 2.5x launch cost — and Nvidia is now cancelling $4,429 ROG Astral RTX 5090 orders over 'late' price changes, showing the cost escalation is disrupting the supply chain itself rather than just hitting consumers.
