A24’s ‘Primetime’ Earns $2.7 Million in Previews as Robert Pattinson’s Creepy Chris Hansen Scores at the Box Office — SkimNews
Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- "Primetime" earned $2.7 million in Thursday previews, tracking toward a $16-20 million opening that would dwarf its $15 million production budget.
- Robert Pattinson is outgrossing Brad Pitt's "Heart of the Beast," which pulled only $2 million in previews despite an $82 million budget.
- "Avengers: Endgame Encore" led Thursday previews with $3.8 million and is projected to dominate the full weekend with $25-28 million.
- "Resident Evil" reboot is expected to top the box office in its second weekend with $24-26 million, outpacing both new releases.
- Chris Hansen slammed the movie sight unseen as "identity theft," even as Pattinson earned some of the best reviews of his career.
- A24 is enjoying its strongest summer ever after "Backrooms" earned $237 million, outgrossing both Paramount ($192M) and Warner Bros. ($165M).
Why it matters: "Primetime" looks profitable on a lean $15M budget while "Heart of the Beast" faces pressure to sustain an older audience beyond opening weekend to justify its $82M cost. Paramount's newly conservative marketing posture under owner David Ellison will be tested if word-of-mouth is what the survival drama actually needs.
Ask SkimNews
