Judge Orders Wolfoo Videos Removed Over Peppa Pig Audio
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- Hasbro won its copyright case against SConnect at a London high court after the judge found Peppa Pig audio clips — including "Hooray!" — were illegally used in the Vietnamese-made Wolfoo animation
- The high court judge ordered all Wolfoo videos removed from online platforms including YouTube before 4pm BST Monday, describing the copying as "prolific," "longstanding," and "extensive, seemingly endemic"
- Peppa Pig sound clips were found in all 92 English-language Wolfoo videos examined and 75% of the foreign-language versions
- SConnect blamed an independent third-party contractor and claimed post-mid-2020 videos used in-house audio — the judge rejected both defenses as "irrelevant" and "disproved"
- Astley Baker Davies, the London studio that created Peppa Pig, joined Hasbro's 2022 lawsuit alleging SConnect tried to "deceive the young Wolfoo viewership, most aged between two and five"
- The removal order covers the UK, EU, and all 166 World Trade Organization member states including the US and Vietnam; SConnect had argued the geographic scope was "too broad"
- Wolfoo, launched in 2018 and aimed at children aged two to seven, has accumulated hundreds of millions of views across YouTube, YouTube Kids, and the official Wolfoo World website
Why it matters: SConnect must pull Wolfoo videos across 166 WTO member states by 4pm BST Monday; the judge called the third-party contractor defense "irrelevant" and ruled it did not mitigate the copying. The takedown target is hundreds of millions of views on a show Hasbro alleged was designed to trick children aged two to five into thinking Wolfoo was Peppa Pig.
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