Framestore Appoints Theo Jones as Creative Director of

Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- Theo Jones promoted to newly created Creative Director of AI role at Framestore, announced Wednesday.
- Theo Jones will oversee rollout of Futon, Framestore’s new platform designed to integrate cutting‑edge machine learning and generative AI.
Why it matters: Framestore gains a dedicated AI leader to accelerate its Futon platform, giving the studio a competitive edge in AI‑driven visual effects and attracting high‑value clients seeking cutting‑edge content.



