Man Lives in Netflix Billboard to Promote 'The Last House'
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- Netflix launched a promotional stunt in which a man began living inside a furnished billboard at Sunset Boulevard and Selma Avenue, standing roughly 30 feet off the ground with a bay window and living room built into it.
- The performer will interact with commuters and passersby through Saturday using a whiteboard while remaining inside the enclosed space, per the source.
- Netflix posted video showing the man in a bathrobe eating cereal and using binoculars to take in views of the Sunset Strip.
- The installation recreates the premise of "The Last House," in which a family of four becomes trapped inside their home as food and resources dwindle and a mysterious threat keeps them confined.
- "The Last House" stars Greta Lee and Wagner Moura, was directed by Louis Leterrier, and releases on Netflix streaming the day after the stunt launched.
- The billboard activation followed the reopening of Sunset Boulevard in West Hollywood after repairs to a major water main break near Holloway Drive.
Why it matters: Netflix is turning a literal stretch of Sunset Boulevard into a three-day ad for "The Last House," trading a standard billboard buy for a performance piece commuters can watch from the street. The stunt banks on foot traffic returning to a strip that had just reopened after a water-main break, giving the film visibility with no spend beyond the build.
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