Man Lives Inside Netflix Billboard on Sunset Blvd
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- Netflix installed a furnished living room built into a billboard at Sunset and Selma Avenue, standing about 30 feet off the ground, as a promotional activation for its upcoming film The Last House.
- The Last House stars Greta Lee and Wagner Moura and was directed by Louis Leterrier, with the film releasing tomorrow on Netflix streaming.
- A performer began living inside the enclosed billboard today and will interact with commuters and passersby through Saturday using a whiteboard while remaining inside the space.
- The installation is designed to recreate the film's premise, in which a family of four becomes trapped inside their home with no way to escape as food and resources dwindle and a mysterious threat keeps them confined.
- A Netflix video showed the man dressed in a bathrobe eating what looked like cereal and using binoculars to take in views overlooking the Sunset Strip.
- The billboard activation follows the recent reopening of Sunset Boulevard in West Hollywood after repairs to a major water main break near Holloway Drive.
Why it matters: The activation puts the film's trapped-indoors premise literally above Sunset Strip commuter traffic through Saturday, converting a streaming launch into a physical spectacle that commuters can watch and interact with rather than relying solely on digital ads.
