'Brand New Day' Tops Amazon Charts Despite No Release Date
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- Spider-Man: Brand New Day made almost $1 billion globally in its opening weekend and remains in theaters as it tops Amazon's bestselling movies and TV shows chart.
- Amazon has pre-order listings up for a DVD ($34.99), Blu-ray, and a 4K UHD steelbook collector's edition, with a placeholder release date of "December 31, 2099" since no real date has been announced.
- The 4K UHD steelbook is a two-disc set that includes a digital code redeemable for a permanent digital download of the film.
- The industry trend of accelerated physical releases — citing Devil Wears Prada 2, which hit Blu-ray by mid-June after premiering May 1 — suggests Brand New Day could get a physical release by early fall.
- Amazon's Pre-Order Price Guarantee locks in the lowest price between order placement and release day, refunding any difference as site credit if the price drops.
- The TAMASHII NATIONS S.H.Figuarts action figure has been purchased by over 1,000 shoppers in the past month, and an official "Art of the Movie" compendium is also available for preorder.
- The film follows Peter Parker (Tom Holland) dealing with the fallout from erasing himself from people's memories, with Zendaya returning as MJ and Jacob Batalon as Ned.
Why it matters: Pre-order momentum running ahead of an announced release date signals that home video demand is no longer waiting out the traditional 90-day theatrical window — Devil Wears Prada 2 went from theaters May 1 to Blu-ray by mid-June, and Amazon's price guarantee now lets fans lock in early without risk. For Sony, capturing physical and merchandise sales while the film is still in theaters and at peak cultural visibility converts a theatrical hit into a multi-format revenue stream before the box-office cycle even closes.
