‘Spider-Man: Brand New Day’ Leaks Online: Millions Watched Bootleg Before It Was Taken Down
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- A bootleg of "Spider-Man: Brand New Day" was posted on X by an account named Fredrick Bryan at 6:05 a.m. PT, reaching 5.9 million accounts and counting before takedown around 3:25 p.m. PT.
- The leaked post accumulated over 143,000 likes and 10,000 reshares; several other X accounts also reposted copies, most of which were quickly removed.
- Sony declined to comment on the leak.
- "Brand New Day" posted a record-breaking $72 million in previews including Tuesday early access screenings — the highest of any film in history, above "Avengers: Endgame"'s $60 million Thursday previews.
- Christopher Nolan's "The Odyssey" leaked on X last week with its own high-quality bootleg, reaching 2.1 million views within two and a half hours before takedown; Universal stated it "immediately initiated takedown protocols" and "will pursue all appropriate remedies."
- "Brand New Day" stars Tom Holland returning as Spider-Man alongside Zendaya as MJ, with Sadie Sink in a mystery role, Jon Bernthal, and Jacob Batalon.
Why it matters: The leak reached roughly 6 million X accounts in under nine hours before Sony could remove it — evidence that studios' takedown protocols cannot outpace viral spread during opening weekend. Yet "Brand New Day" still set an all-time preview record of $72 million, suggesting bootleg views are not cannibalizing theatrical turnout at this scale.
