Grup Mediapro Renames to Imagina, Unveils Talent-First Slate — SkimNews
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- Grup Mediapro will rebrand to Imagina on January 1, 2027, with executives from five subsidiaries presenting unified talent-first strategies at the 6th Iberseries & Platino Industria conference in Madrid.
- 100 Balas is developing a second season of "Celeste," created by Diego San José and starring Carmen Machi, who just won the National Film Prize at San Sebastián, as a tax inspector probing evasions and powerful interests.
- El Terrat premiered feature "5 minutos más" (co-produced with Ikiru for Movistar Plus) at San Sebastián, where Javier Cámara won the Silver Shell for supporting actor, marking the company's push beyond its comedy roots into fiction.
- Cimarrón Cine now spans five countries (up from two at founding), with the share of in-house developed projects rising from one-in-five to one-in-three, targeting one-in-two, and adaptations including the cross-border take on Argentine novel "Cometierra."
- Globomedia is doubling down on comedy as its "DNA," with director general María José Rodríguez citing "Sé lo que hicisteis" and "Caiga quien caiga" as titles that reshaped Spanish television.
- Big Bang Media is leveraging live-TV hit "Malas Lenguas" — which has moved between RTVE's La 2 and La 1 across time slots — while developing period drama "La Dama de la Cartuja" with María Dueñas and "La Dama de la Cartuja" based on Inma Aguilera's novel.
- Across all five companies, the shared message was restraint over volume: 100 Balas's Alejandro Flórez summed it up as "not about producing more content. It's about producing content that leaves a mark."
Why it matters: With the parent rebranding to Imagina in 2027, Spain's largest independent production group is signaling that creator-led, locally rooted storytelling — not volume — is its competitive bet against the global content glut. Concrete proof points: a National Film Prize winner (Carmen Machi) anchoring a returning series, a Silver Shell-winning film (El Terrat's "5 minutos más"), and a deliberate five-country model (Cimarrón) that's lifting in-house development from 20% to a targeted 50% of slate.
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