Half a billion people are using Threads every month
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- Threads surpassed 500 million monthly active users, hitting the milestone just shy of the platform's third birthday
- Threads reached 100 million users faster than ChatGPT in 2023, and Zuckerberg has said he thinks the platform could hit 1 billion users
- Meta attributes the growth to communities, saying daily active users are 'increasing strongly across the globe' with 'all' of it driven by community features
- Threads is bringing communities out of beta and adding a communities hub in the menu plus distinct visual identities for each community
- Threads currently has more than 200 communities, all greenlit by Meta, but Connor Hayes says letting users create their own communities could be available 'maybe in the next year'
- Threads launched 'Your Algo,' a private feed control tool rolling out in the US, Canada, UK, Australia, and New Zealand, following the earlier public 'Dear Algo' feature
Why it matters: Threads reached 500 million monthly active users within three years of launch, with Zuckerberg publicly targeting 1 billion. The new 'Your Algo' tool gives users private feed control in five markets, and communities — credited as the sole growth driver — are now exiting beta under Hayes's timeline of user-created communities within a year.
