Ford’s affordable EV pickup is named Fathom, and it will start at $28,350
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- Ford named its affordable midsize electric pickup "Fathom" with pre-orders starting at $28,350 for the standard-range model (plus a $1,595 delivery fee), going on sale in early 2027 as the first vehicle on its new Universal EV Platform.
- Fathom will offer more passenger volume than a Toyota RAV4 (excluding the bed and frunk), and every model will include a large high-resolution touchscreen, wireless Apple CarPlay and Android Auto, BlueCruise, bidirectional charging, and a digital key.
- Fathom will be the first vehicle with Apple Maps built in, offering turn-by-turn directions, real-time data, EV routing, and battery preconditioning; Ford will feed Apple Maps road-level data back into BlueCruise to improve hands-free highway driving.
- Fathom prototypes were spotted charging at Tesla Superchargers last month, confirming a built-in NACS port; Ford has yet to release battery specs but targets 300+ miles of range using prismatic LFP batteries from its BlueOval Battery Park in Michigan and megacasting manufacturing methods.
- Ford said the name "Fathom" — meaning "to penetrate and come to understand" possibilities once thought beyond reach — was chosen deliberately rather than as a random alphanumeric string.
Why it matters: Ford's $28,350 entry price puts Fathom in the heart of the affordable EV market, and its built-in NACS port lets buyers tap Tesla's Supercharger network from day one. The Apple Maps integration is a notable partnership — Ford gets real-time road-level data to sharpen BlueCruise while becoming Apple's first vehicle-native Maps launch. Holding the price is the open question: the F-150 Lightning's promised $40K starting point infamously drifted higher, and commenters are already watching.
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