Gunna Launches SB the Label With Atlantic Music Group — SkimNews
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- Gunna (Sergio Giavanni Kitchens) launched SB the Label in partnership with Atlantic Music Group, with the four-time Grammy nominee serving as CEO.
- Casper Bluff, Nechie, and Dracc — three Atlanta artists — are the first signees to SB the Label.
- Gunna's recent commercial track record includes three consecutive top-three Billboard 200 albums, with "Wunna" (2020) and "DS4EVER" (2022) both debuting at No. 1.
- Alongside the label launch, Gunna released the single "Pop It" and teased upcoming studio album "Splunge" with a music video directed by Spike Jordan.
- The deal extends Gunna's longstanding ties to Warner Music Group, originally through Young Thug's YSL Records imprint under 300 Entertainment and Atlantic Records.
- Rayna Bass and Selim Bouab, Co-Presidents of 300 Entertainment/Atlantic Records Hip-Hop, R&B and Global Music, and AMG Chairman/CEO Elliot Grainge remain central to the partnership.
- The announcement comes amid WMG leadership shifts: Grainge expanded to chairman of ADA, COO Zach Friedman added ADA vice chairman duties, under CEO Robert Kyncl.
- In August, Under Armour named Gunna its global brand ambassador and creative director of its P-Star platform.
Why it matters: Gunna moves from artist to label owner with major-label backing — three Atlanta acts (Casper Bluff, Nechie, Dracc) now have a direct pipeline to Atlantic's infrastructure through his imprint. The deal formalizes a relationship that began with Young Thug's YSL under 300 Entertainment, and lands while WMG is reshuffling executive roles across ADA and international divisions under CEO Robert Kyncl.
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