Subaru’s 375-hp AWD Trailseeker EV starts under $40,000
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- Subaru announced 2027 Trailseeker pricing starts at $39,995, matching the current model year's entry price.
- The Trailseeker became Subaru's best-selling electric SUV last month, outselling both the Solterra and Uncharted just months after going on sale.
- The Trailseeker delivers a combined 375 hp, hits 0–60 mph in 4.3 seconds, and is Subaru's quickest production vehicle ever sold in the US.
- The 2027 model is offered in three trims — Premium ($39,995), Limited ($43,995), and Touring ($46,555) — with standard Symmetrical AWD, 8.3" of ground clearance, and 3,500 lb towing capacity.
- Its 74.7 kWh battery delivers up to 281 miles of range and uses a standard NACS charge port, recharging from 10% to 80% in about 28 minutes at 150 kW DC fast charging.
- The Tesla Model Y RWD starts at $39,990, while the Model Y AWD costs $41,990 with an EPA-estimated 294 miles of range — a near-direct price comparison Subaru is clearly courting.
Why it matters: Subaru is holding the Trailseeker's $39,995 entry price flat into 2027 even as the model became its top-selling EV last month, suggesting the brand sees room to grow volume rather than chase margin. With standard AWD, 3,500 lb towing, and a price that undercuts the Tesla Model Y AWD by roughly $2,000, Subaru is positioning the Trailseeker as the budget-conscious, off-road-oriented alternative in the sub-$40K electric SUV segment.
