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Jake Shane Teams Up With Alo on Four-Part Workout Series Inspired by His Own Fitness Journey

By Variety · 2026-07-13
Jake Shane Teams Up With Alo on Four-Part Workout Series Inspired by His Own Fitness Journey

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Why it matters: Alo dropped its app paywall in December 2025 and is now leveraging Jake Shane — a viral creator whose podcast already lives inside Netflix — to drive downloads of its free fitness app. It marks Alo's clearest content-led push beyond apparel and brick-and-mortar studios since making the app free.

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