Lego Unites Daft Punk and KPop Demon Hunters — SkimNews
Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- Lego’s new holiday campaign features a 74-second commercial directed by Michael Gracey and set to Daft Punk’s 2000 hit “One More Time.”
- Daft Punk joins Marvel’s Thor, Doctor Doom and Mystique, E.T. and Derpy Tiger from Netflix’s “KPop Demon Hunters” as characters across Lego’s universe work together to create a holiday gift.
- Michael Gracey said the concept imagined an entire Lego-brick world behind a secret door and followed one little brick as it passed from character to character.
- Lego announced its new Daft Punk partnership on Oct. 22, spanning products, content and live experiences.
- Lego Ideas’ upcoming set recreates Daft Punk’s pyramid stage from the 2007 “Alive” tour; a father-and-son team from Luxembourg submitted the fan design, which was approved for development, with more details expected in 2027.
- Lego released a 1,478-piece X-Files set in August, with Gillian Anderson, who played Dana Scully in the original series, returning for a promotional short film.
Why it matters: For Lego, the 74-second campaign turns Daft Punk, KPop Demon Hunters and other screen properties into a single holiday showcase. Coming after an Oct. 22 partnership spanning products, content and live experiences, the ad extends a broader collaboration strategy already visible in the 1,478-piece X-Files release.
Ask SkimNews
