Spider-Man: Brand New Day Sets $168M Opening Day Record
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- Spider-Man: Brand New Day posted a record $168M opening day Friday including previews, surpassing Avengers: Endgame's $157.4M first-day mark, with $72M of that total coming from previews (including Prime Video member early access Wednesday night) — itself a new preview record ahead of Endgame's $60M.
- Sony is calling the 3-day at $325M, which would make it the second-best domestic opening ever, though industry trackers believe a swing of $5M on Sunday could push it toward Endgame's $357.1M record — Brand New Day needs $105M+ Saturday to stay in striking distance.
- Backing out previews, Brand New Day posted a ~$95M-$96M pure Friday versus Endgame's $97.4M, with PostTrak exits giving it an 88% definite recommend (vs No Way Home's 90%) and an A CinemaScore — the fourth A-range grade among Tom Holland's Spider-Man films (No Way Home earned an A+).
- The Odyssey held impressively against the Marvel behemoth with a $51M third weekend (-43%), director Christopher Nolan's best third frame at the domestic box office, bringing its U.S. cume to $396.5M with a path toward $500M.
- The overall domestic weekend is tracking at roughly $434M, which would top the $402M all-movies record set during Endgame's opening frame in April 2019 and run +262% ahead of the same weekend a year ago.
- Brand New Day is rolling out strongly in China with over $71M since Wednesday, easily No. 1, though that trail is complicated by No Way Home never having been cleared to release there and Far From Home's 2019 opening of roughly $95M remaining the benchmark.
- Premium formats are scoring records of their own: 4DX posted a $4.5M opening weekend with $1.3M in previews (ahead of The Super Mario Galaxy Movie's $1.2M) and ScreenX hit $4M after shooting the film natively for that format, beating Deadpool & Wolverine's $1.3M preview night.
Why it matters: Sony lands its biggest domestic opening ever and the fourth-largest U.S. preview haul on record, while a $357M finish would rewrite the all-time opening-weekend book. Nolan's Odyssey proving it can hold theaters in the path of a Marvel tsunami — a 43% drop is soft for a third weekend — is a quieter but equally meaningful win for Universal's theatrical bet.
