Ferrari Sets $560,800 U.S. Price for Luce — SkimNews
Get the Energy newsletter
Daily energy & climate — solar, EVs, oil, the policy fights and tech bets shaping the transition. Free.
- Ferrari confirmed a $560,800 starting U.S. price for the Luce with deliveries planned for Q2 2027, after Car and Driver first reported the figure—about $80,000 below the roughly $640,000 estimate that followed its May 25 unveiling.
- Luce carried a €550,000 VAT-inclusive Rome launch price that outlets converted at about $1.16 per euro, producing the earlier ~$640,000 estimate; removing Italy’s 22% VAT yields €450,800, or about $506,000 at today’s $1.12 rate.
- Luce carries a U.S. base price about $55,000 above Italy’s pre-tax equivalent before state sales tax; trade policy accounts for part of that gap through a 15% U.S. tariff on European-built cars, while options are excluded.
- Ferrari sold out the 2026 Luce allocation of just under 500 units in less than two months, with China doing a lot of the heavy lifting.
- Luce’s launch was rough: LoveFrom’s design drew heavy online criticism and Ferrari’s stock fell sharply before recovering, yet its first production chassis sold for $40 million at a Ferrari Foundation charity auction in August.
- Luce uses four motors producing 1,035 hp, an 800V architecture and a 122 kWh SK On battery, charges at up to 350 kW, runs 0–100 km/h in 2.5 seconds, has 529 km of WLTP range and weighs 2,260 kg; it is Ferrari’s first five-seater.
- Lucid Air Sapphire delivers over 1,200 hp for about $250,000, so two would still cost less than the $560,800 Ferrari.
Why it matters: For U.S. buyers, the Luce remains a $560,800 base price with state tax still due and options excluded, versus roughly $506,000 before Italian taxes. Ferrari has nevertheless filled just under 500 2026 slots in less than two months, showing its allocation strategy is already sustaining demand at the premium.
Ask SkimNews
