Ford reveals Fathom EV pickup prices in the US and Canada
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- Ford Fathom starts at $28,350 in the US (excluding a $1,595 delivery fee) and CA$38,690 in Canada including a CA$4,000 federal EVAP incentive, with pre-orders opening early 2027 in both markets
- Ford will launch pre-orders with the standard-range model first in both countries, with final pricing excluding dealer and delivery fees
- The Fathom comes standard with a large high-resolution touchscreen, bidirectional V2H and V2L charging, a digital key, Apple CarPlay, and Android Auto
- The pickup will be the first vehicle with Apple Maps built in, offering turn-by-turn directions, EV routing, and battery preconditioning directly through the navigation display
- Ford will use Apple Maps data to develop the next generation of its BlueCruise hands-free driving system, and every Fathom trim is BlueCruise-capable
- The Fathom carries a native NACS port — confirmed by two prototypes spotted charging at a Tesla Supercharger last month — with expected range of at least 300 miles, though the standard-range variant may offer less at a lower price
- Ford said the Fathom will have more passenger space than a Toyota RAV4 while competing in what it calls the heart of the affordable EV market
Why it matters: Ford is positioning the Fathom below $30K to hit the affordable EV pickup segment competitors haven't touched at scale, bundling NACS charging access and an industry-first Apple Maps integration that doubles as BlueCruise training data. The standard-range model's actual range and battery specs remain undisclosed, leaving that affordability pitch under-verified until pre-orders open in early 2027.
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