Ford Prices Fathom EV From $28,350 to High $30Ks — SkimNews
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- Fathom will start at $28,350 for the standard-range model and extend into the high $30,000s; even with Ford's $1,595 delivery fee, the entry price stays below $30,000, according to Ford Model e president Andrew Frick.
- Ford plans to open Fathom preorders in early 2027 and launch the pickup in Q4 2027; CEO Jim Farley said it remains on track as the first vehicle off the Universal Electric Vehicle platform.
- Fathom will use a zonal electrical architecture and a 48-volt system to cut costs, while bidirectional charging will let it power a home to save on energy costs or provide electricity during an outage.
- Apple Maps will be directly integrated into Fathom's navigation; Jim Farley called it a “game changer” and “the most exciting upsell opportunity,” linking the feature to Ford's long-term subscription and digital experience.
- Fathom models will all be BlueCruise-capable for hands-free driving, with standard Apple CarPlay and Android Auto, and Ford claims the cabin has a large touchscreen display.
- Ford says the Fathom offers more interior space than a Toyota RAV4, in addition to a frunk and truck bed, and will cost less to own over five years than a three-year-old used Tesla Model Y.
- Fathom will have a NACS port; a prototype was caught at a Tesla Supercharger a few months ago.
Why it matters: For buyers of midsize pickups, the Fathom pairs a $28,350 base price with standard BlueCruise, CarPlay and Android Auto. For Ford, the stated commercial opportunity extends beyond the vehicle sale to long-term digital subscriptions, with Farley calling embedded Apple Maps the “most exciting upsell opportunity” before preorders open in early 2027.
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