Amazon DSP Opens ChatGPT Ad Pilot in US — SkimNews
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- Amazon partnered with OpenAI on a pilot letting users of its DSP run ads inside ChatGPT, with the program limited to the US
- ChatGPT Ads hit $1B in ARR last month, with conversational ads inventory offered as a managed service through Amazon DSP while OpenAI handles placement
Why it matters: Amazon DSP advertisers gain access to a new high-growth ad surface inside ChatGPT, while OpenAI retains control over placement in conversations. The $1B ARR figure suggests ChatGPT's ad business is scaling fast enough to attract a major ad-tech partner on revenue-share terms.
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