Dick Clark Productions Launches DCP Studios Unit
Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- Dick Clark Productions launched DCP Studios, a new unit designed to expand the company's creative and production capabilities across its live events business.
- The new DCP Studios division will produce content for the Golden Globes, "Dick Clark's New Years' Rockin' Eve," Academy of Country Music Awards, American Music Awards, and other programs.
- Yosef Johnson was tapped to lead DCP Studios, joining from Vox Media where he most recently served as senior VP and head of Vox Creative.
- DCP Studios will also serve as the branded production studio for PMX brand partnerships — the newly established unit within Penske Media Corporation that includes Variety.
- Johnson brings 15+ years of experience, including prior leadership roles at Group Nine Media, NowThis, and Wieden+Kennedy New York, where he worked with brands like Nike and ESPN.
- Mike Chuthakieo, DCP's chief commercial officer, framed the launch as enabling an "always-on studio model" that allows DCP to offer a broader range of creative services across every platform.
Why it matters: The move formalizes a branded-content arm inside DCP and ties it to PMX, Penske Media's new partnerships unit — meaning DCP's awards show IP (Golden Globes, AMAs, ACMs) now sits closer to advertiser pipelines, with a Vox Creative alum driving creative rather than traditional ad sales.
